Survey Reinforces Retailer’s Decision to Launch Online Store
Who? Filene’s Basement is a discount fashion retailer that was shifting from regional brick-and-
mortar stores to an exclusively online store.
Why? Filene’s Basement needed to gauge the interest of former loyal customers and new potential customers of an online platform for discovering fashion deals.
How? Lawless Research surveyed 2,000 former Filene’s Basement customers and 1,000 fashion-oriented Millennials, Gen-Xers and Baby Boomers.
What? We discovered there was high interest in the launch, profiled the target segment, and
pinpointed what they wanted to buy and how they wanted to buy it.
So What? The research findings enabled Filene’s Basement to design a website that appealedto early adopters and helped establish a successful online presence.
Research Helps Bank Discover New Ways to Drive Growth and Increase Brand Awareness
Who? A large, fast-growing regional bank.
Why? The bank needed to spark growth in new markets and benchmark their brand awareness in order to measure advertising effectiveness.
How? Lawless Research surveyed 1,000 consumers to profile those who are most likely to
switch to a new bank.
What? Lawless Research found that the brand is extremely popular in its home state, yet brand awareness is low in the new market due to lack of ad visibility.
So What? Using in-depth information about the motivations and buying behavior of the target segment, the bank’s ad agency recalibrated their advertising and marketing approach to more effectively reach potential customers.
Survey Used to Strengthen Client’s Thought Leadership Position and Increase Sales
Who? TeleSign is a leader in mobile identity solutions for businesses.
Why? TeleSign needed to benchmark consumers’ exposure to online security threats and measure the demand for 2-factor authentication.
How? Lawless Research surveyed 2,000 internet users in the US and UK to measure their
concerns about internet security, their exposure to internet security breaches, and their desire
for increased internet security options.
What? We discovered 80 percent of consumers worry about internet security, 40 percent have experienced an internet security threat in the past year, and 61 percent have no knowledge of 2-factor authentication.
So What? TeleSign used the survey’s findings to (1) receive media coverage in The Wall Street Journal and other publications, (2) publish a white paper, Consumer Account Security Report, (3) educate consumers about 2-factor authentication, and (4) demonstrate the demand for its product to prospects.
Survey Reveals Service Management Software Saves Time and Money
Who? ServiceNow is a platform-as-a-service provider of enterprise Service Management
software.
Why? ServiceNow needed to quantify the productivity drain of using email, phone calls and spreadsheets to perform routine administrative tasks. The findings would be a proof point for the value of their product.
How? Lawless Research surveyed managers from midsize and large companies in the US, UK, France, Germany and Australia to measure the effectiveness of the tools used for internal business processes, such as IT support and employee onboarding.
What? We found that the majority of companies still use unstructured processes and the cost
to businesses is high. Managers spend one to two days per week on administrative tasks that
could be streamlined.
So What? ServiceNow released the findings, The State of Work, to (1) build its role as a thought leader in service management in Forbes and other business publications, (2) educate 10,000 customers at its user conference, and (3) increase sales by expanding its reach beyond the IT department and throughout the world.
Endpoint Security Vulnerability Leads to Lost Productivity and Increased Help-Desk Time
Who? An international anti-malware company.
Why? Our client needed to assess the demand for two new products and estimate the
exposure to malware and the consequences of the infections.
How? Lawless Research surveyed 685 IT decision-makers from companies with 50 or more
employees.
What? We found that 82 percent of companies experienced infections, threats or attacks in the past year and the greatest impacts were increased help-desk time and lower employee
productivity.
So What? Our client was able to leverage the survey findings to (1) demonstrate the necessity of additional online security measures, (2) guide its product roadmap, and (3) establish a benchmark of brand awareness to measure the effectiveness of marketing efforts.
Lawless Research Survey Illuminates Ideal Price-Point for Mapping Tool
Who? A major provider of business mapping solutions.
Why? In order to increase revenue, our client needed to determine the optimal price for an
enterprise mapping tool, identify the most critical features, and rank the top selection criteria.
How? Partnering with MACRO Consulting, Lawless Research designed a survey of 900 IT
decision-makers in SMBs and Enterprises in the US and UK.
What? The survey and conjoint analysis helped our client to optimize the product’s price and
provided insight into how companies use and select mapping tools.
So What? Our client used the research findings to set the price of its product and guide its sales and marketing strategy.
Survey Indicates Customer Satisfaction Remains High for Cybersecurity Product
Who? Webroot, a provider of cybersecurity solutions.
Why? Webroot wanted to benchmark its Net Promoter Score (NPS) and discover ways to continually improve the customer service it provides.
How? Lawless Research surveyed 5,000 PC users in 2012 and 4,000 PC users in 2013.
What? We found Webroot’s NPS remained high over the two years, whereas the Net Promoter Scores of its top competitors dropped significantly.
So What? Webroot used the survey insights to (1) promote the company’s high customer
service rating and (2) identify ways to improve its Net Promoter Score.